Our Services

We have organized around services and solutions around three key areas of expertise:

Multicultural Opportunity Assessment

  • Market Trends and Analysis
  • Competitive Assessment
  • Communications Audit
  • Demographic Analysis
  • Socioeconomic Analysis
  • Syndicated Data Analytics
  • Customer Data Analytics
  • Geo-Clustering Analysis
  • Share-of-Wallet Analysis

Research and Consumer Insights

Qualitative Research

  • Focus Groups
  • In-Depth Interviews (IDIs)
  • Ethnographies/In-home
  • Shop-Alongs
  • Mobile Ethnographies
  • Online Communities

Quantitative Research

  • Attitude & Usage Studies
  • Brand Perception Studies
  • Brand Health Studies
  • Brand Trackers
  • Segmentation Studies
  • Product Evaluation Studies
  • Customer Satisfaction Surveys
  • Conjoint Studies
  • Taste and Sensory Research

Multicultural Go-To-Market Strategy

  • Brand Performance Evaluation
  • Brand Positioning Strategy
  • Store-Traiting and Store Footprint Analysis
  • Consumer Behavior
  • Market Prioritization
  • Campaign Performance Analysis
  • Creative Copy Testing
  • Innovation/Product Development Ideation
  • Partnering with AORs to ensure strategic alignment
  • Marketing & Communication Plan
  • Creative & Media Briefs